This ad for Moccona Mocha Kenya was originally scripted as a rough Scotsman. Hayward and UK casting director Nina Gold decided on a different angle. Shot in a supermarket in Bondi Beach, this ad from Clemenger Sydney became an overnight success and is the first of 3 commercials Hayward made for the brand.
As any fair dinkum Aussie will tell you, there is nothing quite like the taste of Vegemite on your toast in the mornings. Sure, I have it every day, and have had since I was a tot, when my Mum first introduced it to me on teething rusks. Anyone that remembers teething rusks, is like nomming on a twig. Okay, so getting back to the story. Most Australian households will have Vegemite in their panty or fridge, and its been part of our heritage for many years. Now some of you might be wondering just what Vegemite is.
VEGEMITE spread is a nutritious and versatile food. Proudly made in Australia, it’s one of the world’s richest known sources of Vitamin B.
VEGEMITE spread is virtually fat-free, with a mere 40kJ in a 5g serve, and is the perfect accompaniment for a wholesome, breakfast, lunch or snack. It’s far more tooth and gum friendly than jams or choc nut spreads, without compromising on taste. In fact, its unique and delicious flavour is what distinguishes the VEGEMITE brand.
VEGEMITE spread contains no artificial colours or flavours, and has absolutely no added sugar. It is suitable for vegetarians, is kosher and halal certified and contains rich sources of thiamine. 25% of the Recommended Daily Intake (RDI) of riboflavin and niacin are delivered per serve, as well as 50% of the RDI of folate, or 25% for women of childbearing age.
The B Vitamins in VEGEMITE spread assist in converting carbohydrates, proteins and fats in food into much needed energy and are also important for proper functioning of the nervous system, muscles and brain. Folate aids in producing red cells in the body and niacin helps to maintain healthy skin and a healthy digestive tract.
The History of Vegemite.
- A young chemist named Dr. Cyril P Callister, hired by the Fred Walker Company, develops a remarkable and distinguished new spread from brewer’s yeast.
- It’s appealing taste is backed up by its credentials as being one of the world’s richest known sources of natural Vitamin B.
- It is sold in a two ounce (57g) amber glass jar, capped with what was known as a Phoenix seal, to keep the contents fresh.
- It is labelled ‘Pure Vegetable Extract’.
- Fred Walker runs a competition inviting the Australian public to create a name for the new spread. A prize of 50 pounds – a sizeable sum for that era – is placed into a prize pool for finalists.
- Hundreds of people enter. Fred Walker’s daughter selects the winning name: VEGEMITE. The name of the winning entrant is not placed on record.
- VEGEMITE spread begins being sold from grocers’ shelves.
- It is described as delicious on sandwiches and toast, and as improving the flavour of soups, stews and gravies.
- Its flavour and nutritional qualities do not catch on with the Australian public.
- Initial sales are slow.
- VEGEMITE spread is available in a variety of sizes, ranging from 2 ounce opal glass jars to 6 pound tins.
- VEGEMITE spread sales receive a boost when redemption coupons are included in packs of cheddar cheese.
- Its reputation as a tasty, nutritious food starts to catch on Australia wide.
- Fred Walker passes away, leaving the company to continue his tradition of innovation.
- In a time of great change for the Australian household landscape, the electric toaster makes its debut, a device that later becomes synonymous with the VEGEMITE brand.
- The Kraft Walker Company launches a promotion with substantial prizes – including imported Pontiac automobiles – asking people to create a limerick for the VEGEMITE brand. The hugely successful promotion sees a jump in VEGEMITE spread sales on a mass scale Australia wide.
- The winning limerick, much like the naming competition of 1923, is not recorded, or has been lost in time.
- VEGEMITE spread gains official product endorsement from the British Medical Association. This endorsement feat allows the VEGEMITE brand to be advertised in the British Medical Journal, and sees medical professionals and baby care experts recommending VEGEMITE spread as a Vitamin B rich, nutritionally balanced food for their patients.
- During World World II the Armed Forces were buying VEGEMITE spread in bulk, due to the product’s nutritional value. Fred Walker’s company had to ration VEGEMITE spread on a per capita basis across Australia in order to meet the demand.
- The VEGEMITE brand celebrates its 20th birthday.
- VEGEMITE spread has secured its place in the homes and pantries of Australians.
- VEGEMITE brand packaging features many new promotional labels, often with famous Disney characters like Mickey Mouse (then only a toddler) and Donald Duck. This form of marketing and promotion is quite successful with children.
- VEGEMITE spread clarifies its content with the label description ‘Concentrated Yeast Extract’.
- Post-war prosperity leads to a boom in VEGEMITE spread sales.
- The baby boom proves a strong market, after baby care experts, such as Sister McDonald, are quoted in the Women’s Weekly saying “VEGEMITE spread is most essential,” and further cementing VEGEMITE spread’s reputation for nutrition and wholesomeness.
- The VEGEMITE brand reflects its association with the American company Kraft.
- For the first time, Kraft’s logo – a K in a hexagon – appears on the VEGEMITE spread label.
- The ‘Happy Little Vegemites’ jingle is aired on radio, and captures the essence of the time and promotes the idea of a healthy, ‘lucky country’ where living standards are rising rapidly.
- The ‘Happy Little Vegemites’ jingle is turned into an advertisement for television, at the same time broadcasting of the Olympic Games begins in Melbourne.
- VEGEMITE spread becomes available in a lightweight, clear glass jar.
- Coles supermarket, first trading as Dickins, opens in Victoria and Woolworths opens in New South Wales – ensuring sales and stock of the extremely popular VEGEMITE brand.
- The ‘Happy Little Vegemites’ jingle makes a comeback in advertising.
- The VEGEMITE label, despite all the social changes occurring nation wide, resists change and continues to stand for nutrition and quality.
- The VEGEMITE brand initiates an advertising feature called ‘The Three Ages of Man’. It reinforces the notion that VEGEMITE spread is important in the diet of children, teenagers and adults – everyone from 7 to 70 years of age. This campaign continues for 2 years.
- The VEGEMITE label changes; rounded corners are added to the diamond and the Kraft logo is moved up and over the lower end of the diamond, transforming into a logo much more similar to the one we know today.
- A new advertising campaign for radio and magazines launches, using the phrase, “Pass the VEGEMITE please Mum.” It becomes a very popular turn of phrase.
- The “Pass the VEGEMITE please Mum,” advertising campaign is reworked into a colour television commercial.
- The VEGEMITE brand uses three prominent Australians in their advertising campaign directed at teenagers and young adults – champion racing car driver Peter Brock, tennis legend Ken Rosewall and award winning actress Helen Morse.
- To mark the exact place where VEGEMITE spread was discovered 60 years earlier, a plaque is unveiled at Kerford Road in Canterbury,Port Melbourne.
- “Do you know what I really like?” becomes VEGEMITE spreads advertising slogan.
- In April, a 115g jar of VEGEMITE spread makes supermarket history in Australia by becoming the first product to be electronically scanned at a checkout.
- It was scanned at Woolworths in Chullora, NSW and the price was 66 cents.
- The product is still on display at the Woolworths head office in NSW.
- A national television advertising campaign is launched, using the, “Do you know what I really like?” slogan from 1983.
- A new commercial for the VEGEMITE brand is filmed, using Super-8 to achieve a home movie feel. It is accompanied by the ‘Happy Little Vegemites’ jingle and continues to circulate the importance of VEGEMITE spread’s nutritional benefit to growing children.
- Yellow, tamper-evident lids replace traditional metal ones, which ensures VEGEMITE spread reaches consumers in exactly the same way it was prepared in the factory.
- A VEGEMITE brand exhibition is staged at Sydney’s Powerhouse Museum, during the July school holidays. The exhibition features original jars and promotional material dating back to the birth of the VEGEMITE brand in 1922.
- The majority of jars collected from the early years of VEGEMITE spread came from the Australian public following a national search for historical VEGEMITE brand memorabilia.
- The new millennium kicks off with the chance to collect your own VEGEMITE branded plate. The limited edition design, only available when buying VEGEMITE spread, features the theme, ‘The future is as bright as bright can be’.
- A new television commercial and colourful supermarket displays are created specifically to support the promotion, and the response is overwhelming.
- The VEGEMITE logo is embossed on to the top of the lid, and the back label is printed with a short story on how Australia’s favourite spread came to be.
- The ‘Happy Little Vegemites’ Awards are re-launched with the new ‘The future is as bright as bright can be’ theme. Over 450 entries are received and Craigmore Christian College in South Australia is chosen as the national winner, collecting $78,000 to use on educational facilities.
- The ‘Happy Little Vegemites’ Awards are broadcast on the VEGEMITE website and all winning entries are posted for viewing.
So as you can see, Aussies have been enjoying Vegemite for over 91 years. But will it ever catch on in the US?
I am true blue
Not a cockatoo
Or a kangaroo
I am true blue
I can boil a billy
Can’t play a didgeridoo
I am true blue
I can say “Crikey!”
But it’s not cool to do
I am true blue
I eat Vegemite toast
And Tim tam bombs
Oi…I think I buggered up the song!
But I am true blue. ❤
Okay, so if you have been following my blog, you would be aware I live in a country town in the Central Highlands of Queensland, which has been affected by the flooding in many parts of the Queensland and New South Wales coast lines. The other week, it was the phone networks, and then I mentioned how the rivers had risen so high they had blocked off major highways and roads, that link the cities to the country.
I knew things were bad last week, with the lower level of stock on the shelves at the supermarket, and I had been warned about the milk shortage that was coming, with rationing happening at our town’s major food store. So, I stocked up. And here is when it goes downhill. Last night, the whole house electrical system shorted out. After going around testing everything, the culprit, was none other than my refrigerator. At the time of night, there was no chance of getting a refrigeration specialist, or any retailer to buy a new fridge in a flash. Needless to say due to the ridiculous heat of the summer, and the fact my fridge was no longer working, my milk and everything else went off.
Alrighty, I raced out and luckily managed to get a fridge on special, at one of the town’s only two electrical stores. Brand new fridge, that needed filling. So, I head down to the food store, and what met me was a huge shock. There was NO fruit and vegetables, aside from tomatoes. Lots and lots of tomatoes, since last week, you couldn’t find them anywhere. Bread? Managed to get a loaf, but then I went to the milk aisle. Shelf after shelf empty. Then I tried the long life…cause there is always plenty of that in stock. Nope. The shelves were cleared. Meat? No. Eggs? No. You could say that anything fresh….was just unavailable.
Not sure how long this is going to go for, but I know one thing. Without milk, for my coffee, I am going to go insane.
The latest news from my nearest large city, Rockhampton; which is 3.5 hours from where I live.
THERE could have been some interesting dishes served in Rockhampton for dinner last night if the supplies at Coles and Woolworths were anything to go by yesterday afternoon.
After receiving a number of calls from readers on the lack of fresh food and essential supplies at supermarkets because of the actions of “panic shoppers”, The Bulletin set out to see how bare the shelves really were.
While there was no dairy, bread and limited supplies and varieties of meat and vegetables, there were still ample amounts of fennel, smoked salmon, cherries and chillies.
However, none of that was of any use to Rockhampton’s Rebecca Ellis who visited Coles yesterday about 3pm looking for fresh ingredients to fill her refrigerator for the weekend.
“This is the third supermarket I have come to today and it’s just the same as everywhere else,” she said.
“There’s no meat, milk or any fresh veggies. There’s just nothing really of any use for me this weekend.”
Ms Ellis has spent her week trying to recover from the severe weather of last weekend, which left her without power for 36 hours and forced her to throw out a fridge full of ingredients.
A truck with supplies made a late arrival at Coles with limited supplies of meat, vegetables and milk.
Some Woolworths stores also reportedly received limited supplies of the same products late yesterday.
I never realised how much I rely on technology as I did yesterday afternoon, when all of a sudden the Internet stopped working, and I got a shock, because my network coverage on my mobile phone, also stopped. I sat, staring at my screen, and then my phone and wondered. WHAT THE HELL?
Okay, so on contacting Telstra, who diverted me to India (Yeah, they should know what is going on in my country), I was told to hold for ten minutes, while they contacted Australia, to find out what had happened to the service. WELL, they came back and said, that there was a major fault and it would be down from between, 24, to 48 hours.
The look on my face?
Are you kidding me? NO…NO NO NO. But yes, it felt like my link to the rest of the world was gone.
Now to top it off, I went down to the supermarket, to stock up, and for those that know me, I live in Central Highlands, North Queensland, which is gripped by torrential rain and flooding. Needless to say, the trucks can’t get through due to some dams having burst their banks and flooded the rivers further south. So, there was a lot of fresh products, bread, milk, fruit and vege and national newspapers missing from the shelves.
Okay…so I bought up what I could, stocked up. Thought in my mind was, what if my town gets flooded in, and there is STILL no network , no eftpos, no banking…cause we all rely on the Internet.
So..you can imagine how isolated I really feel. The last time this town was flooded, nearly 80% went under, and took months to get back on its feet.
Well, at about 2.20pm the net finally came back on. Now at least I can see the radar sites, on the coming rain, and keep up to date with the flooding situation and truck movement from the south. Its amazing really, I live 3.5 hours from the coast line, but once the rivers flood, I feel like I am on an island which is very hard to be reached by road and train. Having no net or cell phone, also had me realise my dependence on it. And it was a truly scary thing.
Latest news from Queensland.
Here is a little cutie of the Spider world……
The jumping spiders are the personalities of the spider world.
Though generally small in size, their large eyes, prodigious jumping ability, often brilliant colours and cocky, inquisitive activity make them very appealing. Many are daylight hunters, using their excellent vision to track, stalk and calculate distance, before suddenly leaping on their prey, propelled by their strong back legs.
The tropical species include some of the most beautifully coloured jumpers, notably the metallic-hued species of Cosmophasis and the green and yellow bodied, white tufted Clown Spider, Mopsus mormon, among many others. The tropics are also home to a cunningly adept predator of spiders, the sinister looking Portia fimbriata. Covered with lichen-like hair tufts, this jumper uses stalking, ambushing, web invasion and imitation strategies to attack its prey, which ranges from other other jumpers to web builders.
3mm – 12 mm
Jumping spiders are diurnal and on sunny days they can usually be found on all types of vegetation. They are found in a variety of habitats.
Behaviour and adaptations
Males are often more strikingly coloured, patterned or adorned with leg or body hair tufts than are females. They use these adornments to impress the females during often elaborate courtship displays. No group illustrates this better than the southern Australia jumpers of the genus Maratus (= Saitis). Its members could justifiably be called peacock spiders, both for the bright colours of the males and the way that they display them. Males have flap-like lateral extensions of the abdomen that fold down along each side and are edged by white hairs. When a red, blue and black coloured male of Maratus volans courts his relatively nondescript mate, he expands and raises the lateral flaps so that the abdomen forms a white-fringed, circular field of colour which is tilted up towards the female above the brightly coloured carapace, a truly spectacular sight.
Life history modes
Since I have something of a love affair with spiders for my writing and role playing, decided to start a blog, dedicated to my favourite arachnids.
Now, the first one I have chosen, truly is one of the most feared in Australia. No other is quite as aggressive, and to be sure, you won’t ever forget, if you are bitten by one.
Today’s Spider : “The Funnel Web”
“A gift…nothing more’
CharlotteCarrendar: -The Spider demoness, tilts her head from side to side, upon seeing that somehow a creature of this realm created a black hole with no appearance of magic (or prep) and shot it like a cannon at the foe that had so brutally and nearly almost nearly, killed the alpha female. It was a truely jaw dropping, eye widening sight, that the body was ripped apart (and was that an auto hit? yes I think it was). Trotting over to the body of the badly beaten alpha with her chest caved in and her head beaten like a watermelon with a mallet….or a bloody big sledge hammer, Charlotte would shake her head and say softly- “Such a pity…..the blood masks your beauty…and yet the hand of death did not dare lay a finger upon you. But I ask..why is it your kin are acting as though nothing has happened. Surely they be rush to save your life…ahh here comes one now…well….I leave you with this parting phrase. “Next time….oh sleeping beauty, you might not be so lucky” -she drops a funnel web spider upon the unconcious Alpha- “A gift…nothing more, but once it lands it bites….the venom sure to make sure you never waken” And with that, she vanishes in a swirl of black spiders returning to her lair-
A parting para…. “Kiss of the Spiderwoman”
The Sydney Funnel-web Spider is a very aggressive species and one of the deadliest spiders in the world. The cephalothorax is almost hairless and appears smooth and glossy black. The abdomen is black, dark brown or purplish in colour. The body and legs are covered with fine hairs. The male has more slender legs and a spur on the third segment of the second leg. This tiny spur is used to hold the female’s fangs during mating. Funnel-webs are extremely aggressive spiders and when threatened they raise their front legs high off the ground and point their fangs forward ready to strike. When they strike they drive the fangs down with force and speed.
Body length: male 20mm, Female 30mm
The Sydney Funnel-web Spider is found in rainforest and wet eucalypt forest, and has moved into shady damp areas of private gardens. They build their silk-lined burrow under a rock or log. The burrow may be up to 60cm long. Most burrows have two entrance. The burrow entrance has thicker lines of silk radiating from the entrance to form trip-lines which alert the spider when prey is near. They are attracted to water and sometimes fall into swimming pools when they are wandering.
Mostly insects, although can catch prey as large as frogs and lizards
Males reach sexual maturity at four years of age and females at five years. The male wanders in search for a mate in humid conditions after heavy rain. The Female spend most of her time in her burrow, and waits there for a mate. The male entices the female out of her burrow for mating. The female produces an egg-sac with about 100 eggs and stores it in the burrow until the spiderlings hatch.
Found mainly around the Sydney area in Australia although the range extends along coastal regions of New South Wales to Queensland.
Male Funnel-web Spiders sometimes wander into buildings when they are searching for a mate, and sometimes find their way into clothing on the floor. The Sydney funnel-web spider bite is one of the most dangerous in the world. Bites can be fatal if not treated. An antivenom is available and no fatalities have been reported since its introduction. Seek medical treatment immediately if bitten.
Common Name: Sydney Funnel-web Spider
Yes, we do speak differently. That quirky little accent, that is either endearing or down right annoying, depending on who is talking. Some Australians, say from Melbourne, are known to speak with a “plum in mouth” tone, whereas out bush, the emphasis on the word ‘Mate’ is considerable, in fact, ‘Mate” is said in nearly every sentence.
Sayings such as “That’s bonza, Mate”, don’t mean he is pointing out a bonza, but saying; “that’s great, Mate.” Confusing? You betchya. But be sure, so long as he is sporting a larakin like grin, bob’s your uncle, things are looking rosy.
Also.. any words containing more than three syllables are chopped in half and an ‘O’ is added on the end. For example Afternoon becomes Arvo, Ambulance becomes Ambo and Bottle Shop becomes Bottlo. Easy, isn’t it?
Before you know it, you be speaking fair dinkum too.
Cheers, Mate. ❤